• When applying Goodwins theory to our music video, it’s clear to see how various ideas supports this theory but also how certain parts challenge it.
• According to Goodwins theory, constantly, lyrics relate to the visuals in the track. Our video however, clearly challenges this theory as there is little relation between the t
wo. The lyrics in our track are very obscure and could be interpreted in a number of different ways.• The way we chose to interoperate and perform it meant that the visuals were more to do with our own ideas rather than in relation to the lyrics. We would instead use more shots of Edd looking depressed to enhance the mood of the video, rather than obscure images as shown on the left.
• Goodwin also stated there is often a link between the timing of the music and visuals on screen. This is certainly apparent in our video and is used effectively to enhance the overall look and style of our video.
• There are various shots which cut in time to the music, especially in the opening scene. It is also evident in the number of shots involving the guitar which cut and are in time with the strum.
• Goodwins theory also involved the notion of looking. This has been completely and purposely challenged in our video which in turn creates the interesting twist to our video. The generic pop or soft rock video may contain a girl in the narrative which involves the and in male gaze Goodwins theory presents the women as an object.
However in our video we chose to only including male characters in our narrative and therefore avoid conforming to typical conventions of this genre and challenging common ideologies. Instead by leaving out this mystery female character, we were able to use her existence as a twist at the end, showing this imaginary character to be dead when Edd visits the grave, and thus adding interest and narrative fuzz to our video.
We also felt this ending challenged certain theories, Adorno's espeically, in the sense that there is no happy ending and doesn't confrom to the mood of a lot of videos of the same genre and therefore doesn't conform to a pseudo individualised mass market.
When using semiotics to deconstruct our video we can see;
• There are a number of iconic signs used throughout. This includes the briefcase a
nd umbrella that were used to connote a weekly routine and different days of the week which were business orientated.• The rose was the main iconic sign towards the end of the video which has clear connotations of its own such as love and death which was perfect in context of our narrative and was self explanatory at the end when it was placed on Edd’s lovers grave.
• There is a lot of non verbal language used throughout the video which is used to signify the key emotions evident in the narrative which is loss and depression. This is used very effectively and therefore me
ant that we didn’t have to rely on the lyrics to tell the story.• The idea of this introduces first person mode of address and leads on to Dyers Paradoxes. As a lot of this non verbal language relates to his gaze, it creates the idea that he is infact close to us and performing to us, however absent as the same time as we are not actually with him.
Postmodernism is often associated with a revolt against authority and signification and a tendency towards pastiche, parody, quotation, self-referentiality and eclecticism.
• Oli singing in church uses ideas of postmodernism in the sense relating to revolting against authority and signification. Although it’s not illegal or even a rebellious action, it is still an unusual action and certainly doesn’t represent religion in anyway.
• Performing in a church could be seen as rebelling against the mainstream ideas of what is acceptable and fashionable.
• ‘Pastiche, parody and quotation’ means that these texts often refer to, borrow from and sometimes just outright copy other older or contemporary texts.
• This is again is evident in our work with certain ideas used from contemporary texts such as a key sequence from ‘All American Rejects’ video – ‘Move Along’. We found this idea to be extremely effective through their video and so by using a similar idea in ours would do the same, and I feel it was successful.
Above shows the sceene from All American Rejects that was mentioned, and below is a clip of how we used that idea in our own work.
• This was also apparent in the performance side to our video in which we tried certain shots of Oli that were effective, in the video ‘For the first time’ by ‘The Script’.
The image on the right is from the actual video and the clip below shows how we used that idea in our own work.
• However ‘self-referentiality’ means that postmodern texts often refer to themselves – that is to say, that often these texts know they are texts and make fun of themselves.
• This proves that although our video contains aspects of postmodernism, it also contains a serious narrative which conveys a lot of feeling and emotion.
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his by putting all of the narrative on the video one line and all of the performance on the video 2 line, this allowed us to select all the narrative, and all the performance and add the filters we wanted to.
Evaluation
I believe this is down to the fact that it’s just an artist and a guitar singing about their emotions. However some People may think that a 
However I believe that our shot is good due to the fact that since the artist is walking away in 
he song portrays the idea that the actor has lost someone very close, and the red rose could be further showing connotations of who it may be, a possible lover. 
