EU - Our finished Brighton Shots

As you can see we have been having some trouble with Premiere and this shows in the bpoor quality of our video.

JH- Representation and ideological discourse - Metro station - shake it

The music video i looked at for this was extemely appropriate, both to our genre of music video and location and idea of performance, but also to the idea of representation and ideology.

In this video there is one main social group that is represented which is clearly the generation of youths. In this they are immediately shown to be rebellious by breaking an entry which sets the stage to the video. It is obvious from the costumes of the youths that they are being represented in a negative light and slightly rebelious from all the tattoos, piercings and strange clothing, however at the same time this is the unique style the band is trying to achieve. Already in the opening 30 seconds of the video the characters have been represented in this way and to mst people and ideology would have been formed, which would most likely be negative depending on who you were. For example middle age people watching this music video would associate a group of boys breaking an entry wearing extreme clothing with tattoos and piercings to be trouble and the ideology would most probably be formed around crime and ani social behaviour. However if you were of a similar age to the characters and watching this video, although you may see what their doing to be wrong, you may also find there extreme actions to be cool and exciting rather than just rebellious which is probably what the band have tried to achieve when appealing to that audience.

Within this overall socail group there are also smaller social groups of youths that have split up in to their own styles and beliefs which is interesting. This is mainly shown through costume in the video and how the different groups are weaqring their own outfit. It is also expressed through their style of dance in this case. For example the group of boys dressed inblue tracksuits that are breakdancing could be related to a more lower classed style and have a 'chav' like mannor about them.

There is also a representation of girls in the video which seems to challenge the dominant ideology of girls enjoying more feminine activites rather than illegal and antisocial behaviour. They are also shown to be dancing in the video, at times more so then the male characters, possibly reinforcing a imerging ideology that females are just as out going and extreme in terms of illegal and anti social behaviour as men are.

At the end of the video the police are shown to be chasing the characters out of the assembly hall reinforcing the fact that what they are doing is highly illegal. However at the same time the characters are still shown to be laughing and to get away with the crime which may show how youths are getting away with more and more petty crimes these days which could suggest the imerging ideology of all youths to be over the top, extreme and troublesome.

EU - Representation and ideological discourse

The main stars of our video will my Jack, Ollie and Eddy. All white teenage youths so therefore we arent getting a range of genders, ages or races. we will however not be portraying youths in the way alot of the music industry does with example like jamie T and plan B whose typical "jack the lad" star motif makes the entire youth culture look threatening in some way. this is not helped by the film industry with films like kidulthood and shank putting them in a bad light. we have decided to cast ourselves as grown ups with eddy being a bussiness man and jack and ollie performing their music on a stage. also wearing respectable clothing rather than a tracksuit. when thinking of this idea about "hoodies" i thought of the music video hoodie by lady sovereign in which she mocks the idea of hoodies being threaning and something to be feared. the narrative in this music video is of two posh females being chased through a shopping mall by a large group of hooded youths. the two women expect the worst and run away when it really turned out to be the youths returning her handbag that she had left in a shop earlier on.

When looking at music videos race is not really an issue as it seems the visual is typically a cast filled with all the same ethnicity so therefore i dont think our video will be seen as racist in anyway in this overly politically correct world at the moment.

As part of this research i chose the music video Naive by the kooks because our songs and style are very similar. they are an all white male band of youths as are we so it will be interesting to see how they portrayed their ideologies and representation in the video.

Watching the music video it represented white male youths and one white female youth. the male youths were the ones that came out looking better from the music video. this may be because it was the band and they need to be represented well or because it is some residual ideology of men being better. Another thing i noticed about costume that could help us is the classic rebellion motif of a leather jacket. We know that youths are interested by the classic bad boy image but we want our performance to be civilized so therefore a leather jacket would be ideal for Jack or Ollie to wear.

The girl is represented as a girl who sleeps around and dosent look after herself. there is a part where she stumbles up to a man in a club and gets turned away by him, she then grabs another man and fornication is emplied when they go into the toilet together. an emerging idelogy that young girls are irresponsible with their bodies is prominant here.

OH- Guitar filming

I have found that the video "Dream Catch Me - Newton Faulkner" has used many good shots of him playing the guitar, from panning down the neck, to pull back focus on different parts of the guitar being played, such as strumming and fingering the notes.

What did i find?
I have found that some videos in the past have had bad shots of the guitar being played, and when its played in this genre its about talent, not just looks and a pseudo individualised style of music and an artist that has just had money thrown at him/her. however I believe syncing the guitar perfectly and playing the tune right with the correct shot angles and size will be very effective in making our video look more realistic.

Examples of this?
for example in a video that i had already analysed "newton Faulkner-Dream catch me" I noticed that the guitar shots were very effective when he would strum the guitar and play the notes. Looking down the neck seeing the right hand strumming in focus but the fingers playing the chords out of focus I think could be very effective.

This angle of the guitar strumming as a CU I think is also effective, showing skill, yet if for example there's a bit of the song I cant play properly, the strumming may be a "filler" to some extent encase the situation arises that I cant play a particular bit.

How is the guitar playing different to other genres?
This genre of music has quite a style of playing the guitar to other genres, the guitar is normally held higher, and played often with fingers by finger picking, however with other genres such as metal, the guitar is held far lower and is often but in the background and is made to look darker, where as in the genre of soft rock, its one of the main features and is pronounced in quite a bright light and is very obvious in the video.


What did i learn?
This research has shown me how to play the guitar with keeping with the genre characteristics of the track, this has shown me also that i will most likely need to learn how to play the guitar to a high standard, to not make it look amateur, and to take lots of shots of CU's of the guitar so we can edit them and get rid of the pnes that arent played in time properly.

OH- Representation and ideological discourse, sticks and stones

How i percived the video to show some representations of white teenagers, which are the social groups being represented in our video.

The obvious social group being represented in this music video is teenage white males, the main character is your typical "Jack the Lad", them running threw back alleys may connote that they have been in some trouble, and are running away not to get caught. Smoking normally connotes rebellion, in the video you can clearly see the Jamie T Smoking whilst sitting down in his back garden. this reinforces the idea that whilst there running threw the alleys there running away from someone because they have caused some type of trouble because of their rebellious nature.

There is a cut to Jamie T with a group of similar age boys in what appears to be a car park behind a warehouse, not your average place to hang out, this could imply that they are trying not to get noticed or be seen, possibly because there doing something illegal? Already in the video its apparent that there is quite a negative view that had been portrayed on young white males, if you look at it in a politically correct view, there not conforming to society. however to some people who think this is admirable behaviour they somewhat come over as role models, which could be quite a bad influence on our future generations.

Throwing a cup of a milkshake across the platform shows antisocial behaviour, and putting his fingers up, shows his unconformity to the way he is suppose to act in modern society. The ideology that all teenage white males are trouble makers and ravel in antisocial behaviour is being reinforced here, the video shows unconformity to society, rebellion and anti social behaviour which is exactly what stereotype is being portrayed by the teens in the video. for example when they all smash a window, possibly because there drunk since they have been shown to be drinking beer and seem intoxicated, this reinforces the negative ideology of teens being involved in anti sociable behaviour.

Why are these representations and ideologies relevant to our research?

Although the general behaviours of the teens shown in this video arent what we are aiming to portray in our video, the reason that i chose this track is because all of the cast is teenage white males, which is the exact same cast that we will be using in our video.
The general stereotypes portrayed on young people are reinforced in this video, however in our video we wish to challenge these ideologies and show how not all teenagers are yobs, and that some have different opinions on how they portray themselves to society and dont want to be part of the stereotype placed on them, we hope to show this by the performance being emotional and well acted showing tallent and also in our narrative, of going to work, conforming to the rules of society.

EU - Shooting the narrative

We have a recurring problem that we are going to face with our narrative because we have a specific shot we want to create with Eddy walking against a rush hour crowd on london bridge. this will be hard to make sure no one looks at the camera and we get the right flow of people. looking at the video "Bluey robinson - gotta be a way" they overcame this problem by cutting between two of the same shots which meant that if something were to go wrong they could cut to the other shot of the same image therefore missing out the thing that went wrong.

Taking this into account we need to be careful when shooting that we do it subtly as people may react to seeing our camera and ruin our shoot. we want to do it differently to this bluey robinson shot however and have quite a long shot to show more of whats happening.




CU of singer, cut to
POV shot of the rush hour, cut back to
CU of singer

OH- Lighting analysis

Since my technical analysis of "Many of Horror" http://www.youtube.com/watch?v=mAh--lH0H3U&ob=av3e i have been inspired to use a spotlight in our video and think that it would be very effective in our performance piece, these were my ideas.


I have found that a spotlight can be very effective in performance videos, having a bright light in shot then as a pan left or something like that, and it gets blocked out by a head, then comes back into shot, like in the video many of horror, creates a good amount of shadow on the face, and adds emotion to the performance.

How it could add to our video...
Bright lights used in silhouette shots are also very effective in this video, creating a man with a guitar silhouette is very efective, for example during a guitar solo.

How do other appropriate genres connote emotion with lighting?
i also think quite a few heavier/ emo videos use lighting to connote depression and sadness. this could be very effective since we are trying to connote emotions. for example between angles and insects, in the opening there is a green wash on the music video, this with a good use of shadow conotes darkness, which could be effective in our video.