EU - Deconstruction of an advert

1. When looking at this advert for the first time one is drawn to the flame coming out the robots mouth at the very top of the advert. Then your eyes travel down the robot and to the "killa" and then to "kela". This is a good way to introduce the artists name because without realising it the audience has already related the name of the artist with something obscure and impressive. Finally the eyes are drawn down to the "elocution" title and the album information. This leading line gives all the information and style of the artist in a quick direct way.
2. The artist image is firstly constructed by the word design. The artist name "killa kela" is done in a graffiti style font. With a masculine angular shape and it looks as though the word has been painted on to wood and it is peeling slightly. This gives the words a slightly worn and authentic look and feel. Also the name "Killa Kela" has no meaning to us so this makes the artist more obscure and interesting but the names does however incoporate the word "Kill" so this gives him more of an edge and mystery. Keeping this graffiti trend in mind and looking at the main image it looks as though it could be a pertcular piece of graffiti photographed, this is most probably what it is and again adds to the star motif of an authentic not glamerous artist that audiences can relate to. The robot is an industrial looking thing with its dirty black colour and the smokey fire coming from its mouth it gives the classic "industrial corporate robot" look. it has lots of different arms spreading and winding around the picture which not only can take up space and give a nice looking pattern but it also makes the robot into a sort of monster with tenticular arms trying to control everything. One of these arms has a pot of American flags in it and this connotes quite an obvious anti-establishment message. it also adds to the star image of Killa Kela because it shows him as an individual and this in turn makes him a sort of icon.
3. The social myths of this advert are associated with the classic anti-establishment message and people buying or linking themselves with this artist, for example buying the CD or going to see the artist in concert, will show others they have the same view that is connoted on the visuals of the advert.