Monday, 11 October 2010

EU - Digipak Cover Analysis


  • Looking at this album cover you can see two pieces of writing, one is the parental advisory label that is classed as a non-representational graphic sign. the other is the "recovery" album title.
  • you can notice that the album dosent even have the name of the artist Eminem on it, this gives him some mystery as you cant see his face and he has no name giving him some sort of super fame and mysterious star image.
  • he is so famous that people already know his name. this lack of text says more to the consumer than any other title could.
  • Also loking at the recovery text the "o" is a red cross symbol, connnoting something to do with hospitals and health and the "e" is backwards, this could be seen as some sort of way of showing how eminem isnt all there but to people who know eminem they will know he spells his name with backwards "e"s so he is putting his mark on the title.
  • the visual is a man who we assume to be Eminem walking down a long empty road, we dont know who the man is but the visual signifier of him being in the far right of the picture shows he has a long way to go and with his back to us it could be seen as part of his "recovery", putting things behind him.
  • The indexical sign in this cover is a sort of growing up, walking away from the past and the title recovery shows him recovering from his bad past, fans of Eminem will know about his past and his previous album covers promote violence or the star lifestyle, this is in a non glamourous location and promotes nothing, people buying this will think they are growing up themselves.

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