JH - Digipack cover analysis

Step 1 -

• Firstly there are obvious linguistic signs embeded in this cover, one of which is his name, Mike Posner, at the top of the cover and secondly is 31 minutes to takeoff.
• There are also a number of iconic signs included which consists of the photo in general which dennotes him sitting in the aeroplane chair. His clothing in general and the watch we can see on his wirst and his facial expression which involves breaking the forth wall and first person mode of address. The font is also included in this and how it is positioned. His name is in the biggest font, followed by the name of the album underneath. This allows you to start at the top of the cover and follow his name down to the album name and to finish with the picture. The font sames to be of the same regal design which is also in gold, matching the other strong maculine and royal colours of the cover.
• There is little non - representational graphic signs however there is a logo in the middle of the 'o' in his name.

Step 2 -

• The overall image combined with the text adds to the stars meta-narrative and seems to be telling his own story. The idea of him waiting on a plane untill takeoff connotes that he's travelling somewhere for a reason. This may be to leave behind something or someone and the time in hand may be a chance for him to turn back or to decide whether he is making the right decision.
• The fact that his non-verbal language suggests he is unhappy and expresses a degree of uncertainty supports this and this strong first person mode of address intoduces Dyers paradoxes. Although from his gaze it seems like he is looking at you, is close and present at the same time he has nothing to do with you and is abesent to us.

Step 3-

• There are certain social myths and ideologies present in the cover that may appear subtle but do connote some meaning. Firstly his clothing is of a pop star nature as he is wearing a blue leather jacket with one of the sleaves unzipped, revealing his watch connoting a sign of wealth and style. This reinforces the common ideology of popstars being wealthy and therefore being able to afford the latest fashion trends whether it be clothing or accesories to add to their star image.
• The colours in the cover also support this with use of gold and silver and a strong royal blue, again signifies wealth and royalty. The location used in the image adds to this idea as the plane he's on seems to be stylistic and modern suggesting his importance and success.

Step 4-

• This overal image of star quality and wealth is attractive to many of a particular audience. This image relates to his genre of music which is alternate/pop and may encourage people not only to buy in to his music but also to feel like they are buying in to his image when purchasing his album.
• This creates a strong indexical sign and due to the overall representation of fashion, trend and good taste may encourage audiences to believe that by listening to his music and buying his albums allows the atrist and fan to connect and share similar values and beliefs aswell as the style and image that is signified.