OH-Deconstructing a digipack.

Deconstructing a digipack.

Text, font

Text, font
Paulo Nutini’s written in a fairly loose yet stylish way, which conforms to his genre of music being about happiness, going with the flow and just having a good time. This is written far bigger than the other piece of text saying “Sunny side up”, this piece of text isn’t written in white with a red outline like the main piece of text, I think that this is to not draw attention away from the name of the artist. However sunny side up still conforms with the general theme of the digipack about being happy. The name even in my mind connotes happiness. It relates to the rest of the digipack because I think the words connote happiness and a sense of a good morning. Even though a majority of his songs seem quite emotional, personal and to some extent sad.

Visual signifiers
The Visual signifiers of this digipack are The set of the cartoon and the man sitting at the table, The general theme of the cartoon is fairly simplistic in many ways, however has been made to look very effective. For example something which is seemingly insignificant as the main character wearing a straw hat is actually very significant since it constructs and is a part of the artist’s image, the general setting of the cartoon seems very laid back, everything about the whole image conforms to the image that the artist is trying to portray. The guitar for example relates to the genre of music, involving a lot of acoustic guitar, where as the rainbow in the picture behind him just connotes general feelings of happiness, you can imagine waking up, having a nice breakfast and having a good time, which is what’s going on in this picture. Sunny side up also obviously is related to the eggs that he is eating being “sunny side up”. The colours used are very bright and eye catching, this draws attention to the product from a potential customer and also conforms with the generally happy theme of the seemingly happy scenario. However I think that the use of colour could also be interpreted in a different way, since the use of colour is red green and yellow. I believe that this could connote that something in his life is stopping and starting, or something is missing which would undermine the tone and image being portrayed as being happy.

Social myths
I suppose the only social myth is that most artists in this genre are seemingly happy, however the interpretation of the use of colour meaning that something in his life is missing and that it’s stop start of up and down could undermine the myth of the artists in the genre being happy, and brings about a darker understanding/element to the digipack

Indexical sign.-
The product gives many indexical signs, the hat and the guitar are two visual signifiers that the people consuming this media text will see and take into account, from this they may take these fashion and lifestyle ideas and implement them into their own lives and personalities. the simplistic lifestyle the character in the digipack seems to be having is very appealing to lots of people, which from this they may incorporate to there