Pitch For Drops of Jupiter by Boyce Avenue 3

View more presentations or Upload your own.

EU - Why is storyboarding useful?

When we storyboard our music video it will force us to go over each specific shot were planning so therefore we can analyse each one and decide whether any change needs to be made or any problems with that shot.

JH - Predicted days of shooting

We are planning to take the cameras out in the half term week approaching, however due to Edd being on holiday this cannot happen. A suitable alternate date for this is the weekend after half term when Edd is back and all three of us can go up to London and start shooting. This will mean we will start to shoot the narrative side of the video which will consist of various locations up in London, including London bridge, Trafalgar square, St Pauls and Shad thames. This shoot will inclucde the need of our HD camera and a tripod only.

Our performance side to the video will be in a local place and therefore we would rather shoot up in london first in case of the possibility of having to re-shoot. We will fim the performance side of the video the following week in Speldhurst chance as already stated and for this will need the same equipment as before but possible with an addition of lighting equipment like spotlights.

We would hope to get both sets of filming completed in those seperate weekends with enough time to re-shoot if need be. With this gap in between filming seperate parts of the video we will be able to look at our footage which will also help us decide what parts to shoot in terms of the perfomance aspect rather than looking at the footage all at once at the end and realising it isn't what we would like.

OH- evaluation of pitch.

Our pitch went down very well with the class, there was lots of positive feed back, especially how we linked our audience research and genre research to our concept and ideas which will hopefully make our video more appealing to a target audience of that genre because we have researched the genre charachteristics.
Our actual pitch was criticised for not using possibly as much use of IT to portray our ideas, however we were told that the way we explained the pitch and the slides was very good. Also we were told that at occasions in the slides that there was too much writing being used, however we did use pictures well so that was another positive thing to take away from the pitch.
Generally it was a very positive load of feedback from the pitch, the whole class agreed that they could visualise how our video was going to look and that the pitch had confirmed it for them. we were the only group that had covered all areas in enough detail to be able to go and film.

OH-Deconstructing a digipack.

Deconstructing a digipack.

Text, font

Text, font
Paulo Nutini’s written in a fairly loose yet stylish way, which conforms to his genre of music being about happiness, going with the flow and just having a good time. This is written far bigger than the other piece of text saying “Sunny side up”, this piece of text isn’t written in white with a red outline like the main piece of text, I think that this is to not draw attention away from the name of the artist. However sunny side up still conforms with the general theme of the digipack about being happy. The name even in my mind connotes happiness. It relates to the rest of the digipack because I think the words connote happiness and a sense of a good morning. Even though a majority of his songs seem quite emotional, personal and to some extent sad.

Visual signifiers
The Visual signifiers of this digipack are The set of the cartoon and the man sitting at the table, The general theme of the cartoon is fairly simplistic in many ways, however has been made to look very effective. For example something which is seemingly insignificant as the main character wearing a straw hat is actually very significant since it constructs and is a part of the artist’s image, the general setting of the cartoon seems very laid back, everything about the whole image conforms to the image that the artist is trying to portray. The guitar for example relates to the genre of music, involving a lot of acoustic guitar, where as the rainbow in the picture behind him just connotes general feelings of happiness, you can imagine waking up, having a nice breakfast and having a good time, which is what’s going on in this picture. Sunny side up also obviously is related to the eggs that he is eating being “sunny side up”. The colours used are very bright and eye catching, this draws attention to the product from a potential customer and also conforms with the generally happy theme of the seemingly happy scenario. However I think that the use of colour could also be interpreted in a different way, since the use of colour is red green and yellow. I believe that this could connote that something in his life is stopping and starting, or something is missing which would undermine the tone and image being portrayed as being happy.

Social myths
I suppose the only social myth is that most artists in this genre are seemingly happy, however the interpretation of the use of colour meaning that something in his life is missing and that it’s stop start of up and down could undermine the myth of the artists in the genre being happy, and brings about a darker understanding/element to the digipack

Indexical sign.-
The product gives many indexical signs, the hat and the guitar are two visual signifiers that the people consuming this media text will see and take into account, from this they may take these fashion and lifestyle ideas and implement them into their own lives and personalities. the simplistic lifestyle the character in the digipack seems to be having is very appealing to lots of people, which from this they may incorporate to there

JH - Digipack cover analysis

Step 1 -

• Firstly there are obvious linguistic signs embeded in this cover, one of which is his name, Mike Posner, at the top of the cover and secondly is 31 minutes to takeoff.
• There are also a number of iconic signs included which consists of the photo in general which dennotes him sitting in the aeroplane chair. His clothing in general and the watch we can see on his wirst and his facial expression which involves breaking the forth wall and first person mode of address. The font is also included in this and how it is positioned. His name is in the biggest font, followed by the name of the album underneath. This allows you to start at the top of the cover and follow his name down to the album name and to finish with the picture. The font sames to be of the same regal design which is also in gold, matching the other strong maculine and royal colours of the cover.
• There is little non - representational graphic signs however there is a logo in the middle of the 'o' in his name.

Step 2 -

• The overall image combined with the text adds to the stars meta-narrative and seems to be telling his own story. The idea of him waiting on a plane untill takeoff connotes that he's travelling somewhere for a reason. This may be to leave behind something or someone and the time in hand may be a chance for him to turn back or to decide whether he is making the right decision.
• The fact that his non-verbal language suggests he is unhappy and expresses a degree of uncertainty supports this and this strong first person mode of address intoduces Dyers paradoxes. Although from his gaze it seems like he is looking at you, is close and present at the same time he has nothing to do with you and is abesent to us.

Step 3-

• There are certain social myths and ideologies present in the cover that may appear subtle but do connote some meaning. Firstly his clothing is of a pop star nature as he is wearing a blue leather jacket with one of the sleaves unzipped, revealing his watch connoting a sign of wealth and style. This reinforces the common ideology of popstars being wealthy and therefore being able to afford the latest fashion trends whether it be clothing or accesories to add to their star image.
• The colours in the cover also support this with use of gold and silver and a strong royal blue, again signifies wealth and royalty. The location used in the image adds to this idea as the plane he's on seems to be stylistic and modern suggesting his importance and success.

Step 4-

• This overal image of star quality and wealth is attractive to many of a particular audience. This image relates to his genre of music which is alternate/pop and may encourage people not only to buy in to his music but also to feel like they are buying in to his image when purchasing his album.
• This creates a strong indexical sign and due to the overall representation of fashion, trend and good taste may encourage audiences to believe that by listening to his music and buying his albums allows the atrist and fan to connect and share similar values and beliefs aswell as the style and image that is signified.

EU - Digipak Cover Analysis

• Looking at this album cover you can see two pieces of writing, one is the parental advisory label that is classed as a non-representational graphic sign. the other is the "recovery" album title.
• you can notice that the album dosent even have the name of the artist Eminem on it, this gives him some mystery as you cant see his face and he has no name giving him some sort of super fame and mysterious star image.
• he is so famous that people already know his name. this lack of text says more to the consumer than any other title could.

• Also loking at the recovery text the "o" is a red cross symbol, connnoting something to do with hospitals and health and the "e" is backwards, this could be seen as some sort of way of showing how eminem isnt all there but to people who know eminem they will know he spells his name with backwards "e"s so he is putting his mark on the title.
• the visual is a man who we assume to be Eminem walking down a long empty road, we dont know who the man is but the visual signifier of him being in the far right of the picture shows he has a long way to go and with his back to us it could be seen as part of his "recovery", putting things behind him.

• The indexical sign in this cover is a sort of growing up, walking away from the past and the title recovery shows him recovering from his bad past, fans of Eminem will know about his past and his previous album covers promote violence or the star lifestyle, this is in a non glamourous location and promotes nothing, people buying this will think they are growing up themselves.