JH- Technical Analysis

The video i chose to analyse for this piece is The Script - For the first time. It is perfect in the way of relating to how relevant it is to our chosen track in terms of concept and genre, and is extremely useful looking at certain techniques used that we may try and repeat. The genre itself is the similar being alternate but ventures of slightly to the pop side, however as our track has been covered by a different band it almost now gives that pop effect to it due to the new grain of voice. The concept involved in this video is ideal as it cuts directly between performance and narrative which is exactly what we are hoping to achieve in our video. The narrative side of the video again is similar as it shows a relationship between to characters which although doesn't at first appear positive is certainly optimistic and ends well which could be useful to look at when taking our own song lyrics in to account and how the relationship from our track could be represented. The performance side of the track is very effective and consists of the band playing alone in a dark room with strong use of lighting. This amplifies the narrative and also enhances character exposition relating to the lead singer and general band image. Although we have decided our performance side to our video will be located in a much more open and clear space, the idea of performing alone without a crowd is one that we share and looks to be effective in this video.

The editing throughout the video is extremely fast paced in parts. One section in particular is just after two minutes where the first signs of optimism in the relationship becomes apparant and things are looking up, which could suggest why the cutting rate increases as their slow moving relationship finally seems to be going somewhere which is an effective technique. Another section of the video where the editing is noticeably faster than others is during each chorus where the cutting rate simply speeds up in time with the music which is an interesting technique we could explore with our track.

- Various post cards ontop of each other, turned over by hand - CU
- Girl lying on bed writing - MS
- Girl writing postcard to Mum and Dad - CU
- Back to MS of girl on the bed
- Girls face - CU
- Cuts to picture of the girl and an unknown boy, later shown as the boy in the relationship with her
- Cuts to MS of various photographs
- Girl wiping tears from her face - CU
- Cuts back to postcard she is writing - CU
- High angle MS of her on the bed writing (5 secs)
- Girls face - CU
(Narration of girl writing the postcard throughout this)

Music starts
- Photos on wall - LS
- Cuts to performance side for the first time, CU of lead singer (5 secs)
- Girl leaning againts wall with photos on - MS
- Cuts to performance side, sillouete MS of band member with guitar
- Male partner getting dressed - MS
- CU of lead singer
- Lead singers hands playing piano - CU
- Low angle shot of lead singer at piano - CU
- Cuts back to MS/CU of conversation between girl and boy
- CU of lead singer
- 360 pan of city with a blurry filter on the camera
- LS of man on motorbike
- Lead singer playing piano - LS
- CU of lead singer
- Male partner drinking and spilling wine, camera tracking along with him as he walks
- 180 pan of the couple laughing and drinking
- CU of lead singer
- Couple lying on bed - MS
- CU of girl with her eyes closed, looks like she's been crying
- Band member playing guitar - CU
- CU of girls face
- Couple kissing infront of wall of photos - MS
- CU of lead singer
- LS of band performing, strong lighting throughout
- Boy holding motorbike helmet infront of city buildings - MS
- LS of him riding away on bike
- CU in black and white of couple holding hands
- Low angle shot of trees with a blurry rainbow filter over camera
- Band member playing drums - MS
- LS of band member playing guitar
- CU of boy lying down
- XCU of girls face followed by her smiling
- CU of lead singer
- CU of drum symbols
- Girl looking around city and taking pictures of city buildings, strong use of lighting - MS
- LS of lead singer dancing
- Girl walking along road - MS
- 5 second monatage of girl in city taking pictures, looking around, standing still
- LS of lead singer in spotlight standing next to the piano
- CU of lead singer
- Boy on his bike about to ride of - MS
- LS of boy riding motorbike
- Boy walking through city - MS
- CU of couples faces, blurry red filter over the camera
- LS of city landscape
- Black and white CU of lead singer performing
- CU/MS of couple standing and smiling together
- LS of couple holding up sign which was one of the original pictures on the wall at the start of the video
- Low angle shot of lead singer playing piano
- CU of drummer performing
- CU of lead singer
- LS of band performing and dancing, again strong use of lighting (5 secs)
- Girl smiling by window, light shining through on her face - MS
- High angle shot of boy riding motor bike
- CU of lead singer dancing
- Sillouete LS of band member playing gutiar
- MS of girl sitting outside house on stairs
- Camera pans round to MS of boy coming home smiling
- CU of band member playing guitar
- Lead singer playing piano and singing in spotlight - LS
- CU of lead singers hand playing piano
- LS of boy and girl walking upstairs into house
- MS of drummer performing
- MS of lead singer performing (7 secs)
- Boys hands girl an envelope - CU
Music stops
- CU of girl
(Narration of conversation they have, boy explains they are plane tickets)
- CU of boy and girl kissing (5 secs)
- Fades to black

Overall there were many shots throughout the video that were technically effective and certain ideas used interested me and have encouraged me to explore alternatives to standard camera shots when filming. It suprised me to see the percentage of shots featuring the lead singer to be about 60% even though there was a strong narrative throughout, however i only noticed this when stoping the video every two seconds which shows how fast the cutting rate was. Most shots seemed to be about 2 oe 3 seconds long, although certain shots that really captured the emotion of the track lasted longer at about 5 seconds. An example of this was the first time we were introduced to the performance side of the video and the lead singer was presented. This showed he had a real connection to the track and this was effective. Another example was at the end of the video where the boy and girl were kissing showing their relationship was still strong even after the problems they faced throughout the narrative. Certain camera movement incorporated seemed to create extra pace to some of the shots like the 360 pans and other tracking shots which looked aestheticly pleasing throught the video. All of these shots were useful to anaylise and i will certainly take them in to consideration when filing our video.